The Smartest Way to Grow in General Trade
Connecting brands, retailers, and communities through technology-driven distribution, market intelligence, and our experienced field team across South Africa.
Informal Retailers
Provinces Covered
Field Team Members
Midi Wholesalers
Tech-Powered Growth Platform
Our proprietary technology platform integrates data analytics, logistics optimization, and market intelligence gathered by our field team to provide businesses with a comprehensive solution for growth in township markets.
Advanced Analytics Dashboard
Real-time sales data, market trends, and performance metrics in an intuitive interface, powered by insights from our field team.
AI-Powered Shopping Trends
Detailed analysis of shopping trends at spaza and midi wholesale level, combining AI with on-the-ground observations.
Geospatial Market Mapping
Visualize market penetration and identify expansion opportunities with data verified by our experienced field team.
Data-Driven Decision Making
Transform market data into actionable business intelligence
Boots on the Ground
Our experienced field team building trusted relationships
Experienced Field Team
Yebo Fresh is more than just a technology platform—it's a comprehensive solution with a significant physical presence. Our 220 field team members have built trusted relationships with over 55,000 store owners across South Africa's townships.
Deep Market Understanding
Our field agents possess intimate knowledge of local market nuances, consumer preferences, and community dynamics that can't be captured by technology alone.
Real-Time Market Intelligence
Our team generates a continuous flow of real-time market data, providing insights that help both brands and retailers make informed decisions.
Trusted Relationships
Beyond data collection, our team has built trusted relationships with 55,000 store owners and 145 midi wholesalers, helping them optimize inventory, improve displays, and grow their businesses.
Creating Value Across the Ecosystem
Our proven solution creates value throughout the entire value chain, combining technology with hands-on field expertise to benefit everyone from suppliers to local communities.
For Brands & Suppliers
Our platform helps brands and suppliers reach previously inaccessible markets, gain valuable insights, and grow their business in the General Trade sector through both technology and our experienced field team.
- Access to 55,000+ informal retailers
- Trusted relationships with our field team
- Efficient distribution and reduced logistics costs
- Strategic marketing and brand activation
Ready to Grow in General Trade?
Contact us to discover how our comprehensive solution—combining technology with experienced field expertise—can help your business succeed in South Africa's township economy while creating value for all stakeholders.