Unlock South Africa's General Trade Market. Seamlessly.
As a Smollan company, Yebo Fresh combines unmatched distribution reach, cutting-edge tech, and deep market intelligence to help brands thrive in the informal economy.
Empowering Brands in General Trade
We bridge the gap between brands and South Africa's 200,000+ spaza shops, midi wholesalers, and informal traders through powerful insights, digital ordering, last-mile logistics, and targeted marketing.
Informal Retailers
Provinces Covered
Field Team Members
Outlets Visited Daily
Our Capabilities
A comprehensive suite of services designed to help brands succeed in South Africa's General Trade sector.
Distribution & Sales Execution
We build and manage complete General Trade distribution channels, from manufacturer to outlet, ensuring your products reach the right customers at the right time.
Full Channel Management
Build and manage a complete GT distribution channel—from manufacturer to outlet.
Field Sales Activation
Activate sales through 220 trained field agents and a self-service B2B ecommerce platform.
Last-Mile Logistics
Deliver directly to informal traders with seamless last-mile logistics and real-time tracking.
Reaching every corner of the township economy
Our Technology Advantage
Proprietary technology solutions that power our services and provide unmatched visibility and control.
Advanced analytics platform that transforms wholesaler data into actionable insights for strategic decision-making.
Mobile application that empowers our field team to collect data, process orders, and provide real-time market intelligence.
WhatsApp and web-based ordering platform that makes it easy for retailers to browse products, place orders, and track deliveries.
Real-time CRM, stock, and campaign dashboards that provide complete visibility into your General Trade operations.
Trusted by Leading Brands
We've helped some of the world's most respected brands succeed in South Africa's General Trade sector.
Activated 10,000 MTN outlets with township-based sales teams, driving significant growth in airtime and data sales.
Onboarded 4,000 spaza shops for Danone in KwaZulu-Natal, creating a new distribution channel for dairy products.
Delivered 145,000+ orders in the Unilever Perfect Spaza campaign, significantly increasing product availability in township markets.
We also work with Tiger Brands, Red Bull, Kellogg's, and many other leading brands across various industries.
Ready to enter or grow in General Trade?
Partner with Yebo Fresh to unlock scale, insight, and execution across South Africa's informal economy.