UNLOCK SOUTH AFRICA'S GENERAL TRADE MARKET. SEAMLESSLY.
As a Smollan company, Yebo Fresh combines unmatched distribution reach, cutting-edge tech, and deep market intelligence to help brands thrive in the informal economy.
Empowering Brands in General Trade
We bridge the gap between brands and South Africa's 200,000+ spaza shops, midi wholesalers, and informal traders through powerful insights, digital ordering, last-mile logistics, and targeted marketing.
Informal Retailers
Provinces Covered
Field Team Members
Midi Wholesalers
Our Capabilities
A comprehensive suite of services designed to help brands succeed in South Africa's General Trade sector.
Distribution & Sales Execution
We build and manage complete General Trade distribution channels, from manufacturer to outlet, ensuring your products reach the right customers at the right time.
Full Channel Management
Build and manage a complete GT distribution channel—from manufacturer to outlet.
Field Sales Activation
220 Full time employed, screened and trained field agent
Last-Mile Logistics
Deliver directly to informal traders with seamless last-mile logistics and real-time tracking.
Reaching every corner of the township economy
Our Technology Advantage
Proprietary technology solutions that power our services and provide unmatched visibility and control.
Advanced analytics platform that transforms wholesaler data into actionable insights for strategic decision-making.
Mobile application that empowers our field team to collect data, process orders, and provide real-time market intelligence.
WhatsApp and web-based ordering platform that makes it easy for retailers to browse products, place orders, and track deliveries.
Real-time CRM, stock, and campaign dashboards that provide complete visibility into your General Trade operations.
Trusted by Leading Brands
We've helped some of South Africa's most respected brands succeed in the General Trade sector.
Executed a comprehensive store rebranding programme across numerous spaza shops, transforming them into Standard Bank access points and driving financial inclusion in township communities.
Built brand awareness and product availability in spazas and small supermarkets through sampling, targeted distribution, and in-store activations.
Implemented a township-focused sampling and distribution campaign reaching outlets across multiple provinces, driving a significant increase in product penetration across targeted areas.
We utilise AI and WhatsApp integrations to analyse ECD buying behaviours for a joint program to improve access to affordable, nutritious foods for children across South Africa.
Tiger Brands is our anchor client, with whom we've developed comprehensive General Trade solutions across multiple brands and categories.
Ready to enter or grow in General Trade?
Partner with Yebo Fresh to unlock scale, insight, and execution across South Africa's informal economy.