About Us
Yebofresh is a new online shopping service, delivering popular groceries straight into areas that are generally unserved by most formal retailers. Our unique business model and partnerships with manufacturers allow us to deliver top quality products and A-brands at extremely competitive prices. Yebofresh serves Imizamo Yethu, Langa, Khayelitsha, Mfuleni and Gugulethu and following recent seed funding, is rapidly expanding across the greater Cape Town area.
The Team
Jessica Boonstra
Founder
Our CEO with over 15 years of experience in logistics, online retailing and business strategy. Passionate about customers and about making a positive impact.
Nathi Rele
Warehouse manager
With years of warehousing and e-commerce experience under his belt, Nathi and his team have a relentless focus on getting that 100% completeness and perfect quality right for our customers.
Catherine Waldemar Brown
Merchandising
Catherine has an incredible nose for finding the right products and making deals with leading suppliers so that our customers get superb quality for a great price.
Siphesihle Blayi
Head of sales
Our man in the field who can turn every frown upside down with his warm smile and deep understanding of our customer’s needs and wants.
Faith Depa
Customer service
Responsible for customer service, Faith ensures that all orders are processed perfectly from first contact to delivery.Gary Lomberg
Head of tech development
Gary is the main mastermind behind the tech that makes it all possible. ‘Building the plane while in full flight’ -and growing fast- is his specialty.
