About Us

Yebo Fresh is a new online shopping service, delivering popular groceries straight into areas that are generally unserved by most formal retailers. Our unique business model and partnerships with manufacturers allow us to deliver top quality products and A-brands at extremely competitive prices. 

Yebo Fresh serves Imizamo Yethu, Langa, Khayelitsha, Mfuleni and Gugulethu and following recent seed funding, is rapidly expanding across the greater Cape Town area.

A testimonial from a Yebo Fresh customer

Meet the team

Jessica Boonstra


Our CEO with over 15 years of experience in logistics, online retailing and business strategy. Passionate about customers and about making a positive impact.

Siphesihle Blayi


Our man in the field who can turn every frown upside down with his warm smile and deep understanding of our customer’s needs and wants.

Catherine Waldemar Brown


Catherine has an incredible nose for finding the right products and making deals with leading suppliers so that our customers get superb quality for a great price.

Faith Depa

Customer Service

Responsible for customer service, Faith ensures that all orders are processed perfectly from first contact to delivery.


We’re on the look out for energetic, vibrant team players to help us execute on our vision. See our current job vacancies.

While a lot of tech businesses in South Africa seem to exist despite the crippling poverty and inequality in the country, Yebo Fresh is a tech startup that exists in response to and in support of those for whom delivery is not a luxury but a lifesaver.
Cheryl Kahla – Writer at TheSouthAfrican.com