Yebo Fresh originated in 2018, and was inspired by the need for transformation in the world of online shopping, as well as for making quality, fresh food and household goods accessible to all.
Being from the Netherlands herself, founder Jessica Boonstra was able to see the growth of online retail there, and how drastically it changed people’s lives for the better, be it for safety or convenience. She then saw that the areas in South Africa which would benefit the most from a similar transformation would be townships, being largely underserved by big retailers. People, whether business owners or families, living in townships often lose hours of their day, most relying on overcrowded public transport to go to a supermarket
We deliver to all areas of Cape Town within a 40km radius of the CBD. We service townships like Gugulethu, Imizamo Yethu, Khayelitsha, Delft, and many more..
Meet the team
Founder & CEO
Jessica founded Yebo Fresh in 2018 with a vision to supply township communities with affordable on-demand business and home grocery deliveries.
She spearheads the continuous growth of the brand which now delivers groceries to almost every major township in Cape Town.
Catherine Waldemar Brown
Head of Product
Catherine has been with the Yebo Fresh team since inception building lasting relationships with farmers and food suppliers across the country along the way.
She specialises in understanding local consumer demand for different brands and is famous for negotiating the best prices for Yebo Fresh’s customers.
Head of Sales
Yongama is responsible for overall strategy on sales and the customer experience.
With a passion for start-ups and scaling, he could not let the opportunity to get involved with Yebo Fresh go by.
Faith is responsible for customer service and is often seen wearing a microphone headset, ready and waiting to direct incoming customer calls and messages.
From ordering to payment, packing and delivery Faith ensures the entire process is perfectly run resulting in many happy customers.
Chief Operating Officer
Techie and Chief Operating Officer Mike Jones joined the team with a background in coding and business development.
Around the office he is known for his extraordinary sense of humour (even on Mondays). He’s passionate about the concept of scaling in tech start-ups, particularly companies with an interest in providing business solutions to areas affecting marginalised or low-income communities.
Tichafara grew into the Sales Manager role less than a year after joining the Yebo Fresh team as a junior staffer.
His analytical mind and insight into consumer buying and decision making patterns are what he is most widely known for.
Originally from Zimbabwe, Ticha has a background in NPO fundraising and social-good projects.
Head of Operations
She’s the brains behind all of our internal production, logistics planning and staff hiring. She’s currently completing an MBA, speaks multiple languages and has an impressive background in the product engineering industry.
Siphesihle recently got promoted from customer service to production manager in the warehouse.
He is a people’s person and all round team player!